This was part of a mini-project that was conducted in a week. The outcome was to choose a product, and find both an evolutionary & revolutionary way of taking it further. I chose Marmite, and designed these evolutionary posters. I looked into the company’s love of blunt and witty humour that they’d built around their brand, and took it further by exposing the language in a clear and direct way.
Below are some examples that I played around with, experimenting with the word play and the design of the posters.